A2 - Blog 5: Sponsored post mock ups

 IMAGE SPONSORED POST: 



VIDEO SPONSORED POST:


INFOGRAPHIC SPONSORED POST:







References: 

Hoff, V. (2021). 18 ingredients a clean cosmetic chemist would avoid. Retrieved from https://www.byrdie.com/toxic-beauty-ingredients-4782646

Kaitoke Wilds. (2021). Instagram posts. Retrieved from https://www.instagram.com/kaitokewilds/
Weisbach, F. (2021). Kaitoke Wilds Website. Retrieved from https://www.kaitokewilds.nz/about






Comments

Post a Comment

Popular posts from this blog

A1- 3. Kaitoke Wilds Buyer Persona

Image
The following secondary research was taken from profiles who interacted with posts on Kaitoke Wilds Facebook profile (Facebook, 2021) and on Kaitoke Wilds Instagram profile (Instagram, 2021). Most profiles were females between the ages of 25-25 and who had an interest in environmental, personal health and wellness and hobbies in the arts or outdoors. These interests tend to be common amongst the target audience of Kaitoke Wilds. Facebook profiles: FACEBOOK PROFILES: Figure 1. Profiles who engaged with Kaitoke Wilds posts retrieved from Facebook (2021) Instagram profiles: Figure 2. Profiles who engaged with Kaitoke Wilds posts retrieved from Instagram (2021) This research culminated in the following Buyer Persona for Kaitoke Wilds. Eva is environmentally conscious and wants to look after herself in the most sustainable and natural way possible. Kaitoke Wilds natural skincare products satisfy her pain points, motivations, and align with her values.  At each stage of Eva’s bu...
Read more

A1- 5. Competitor Analysis

Image
A simple competitor analysis has been conducted to provide further insight into ways to improve the marketing strategies for Kaitoke Wilds. The analysis is based on recommendations from White (2021). Key competitors:  Aotea Made, Great Barrier Island, creates “a range of NZ made health products inspired by traditional Māori herbal remedies and supported by scientific research” (Aotea, 2021). Products include Kawakawa Balm, oil, cream, masks, and Honey. Frankie Apothecary , Auckland, “loves to care for sensitive skin, naturally. Low waste, natural skincare” (Frankie Apothecary, 2021). Products include Kawakawa body oil, balm, and shampoo bars.  PLATFORM OUR BRAND: Kaitoke Wilds COMPETITOR: Aotea Made COMPETITOR: Frankie Apothecary FACEBOOK Profile link Followers: 294 Profile link Followers: 2059 Profile link Followers: 13 981 Uses paid ads on Facebook- see figure 1 below INSTAGRAM Profile link Followers: 759 Posts 2-3 weekly Profile link Followers: 8432 Posts daily Pr...
Read more

A1- 6. Digital Platforms

  The following three digital platforms have been chosen to align with the current digital assets of Kaitoke Wilds and also a potential new digital platform for Kaitoke Wilds highlighted from the competitor analysis. These three platforms are also identified as the most popular and used platforms in both New Zealand and globally (Cooper, 2021; InternetNZ, 2021; Rettke, 2021). Alongside this, Facebook, Instagram, and YouTube allow for consumers to interact and engage with the brand through commenting, liking, and sharing as well as through links to products and brand websites.  Instagram Instagram is a video and photo-sharing social media platform. Cooper (2021) stated that 50.8% of users identify as female and out of the total number of users, 63% are between the ages of 18-34. This highlights how fitting this platform is for Kaitoke Wilds target audience and for the buyer persona created. Examples of ways to use Instagram for content marketing include posting videos to Instag...
Read more