A1- 5. Competitor Analysis

A simple competitor analysis has been conducted to provide further insight into ways to improve the marketing strategies for Kaitoke Wilds. The analysis is based on recommendations from White (2021).

Key competitors: 

1. Aotea Made, Great Barrier Island, creates “a range of NZ made health products inspired by traditional Māori herbal remedies and supported by scientific research” (Aotea, 2021). Products include Kawakawa Balm, oil, cream, masks, and Honey.
   
   

2. Frankie Apothecary, Auckland, “loves to care for sensitive skin, naturally. Low waste, natural skincare” (Frankie Apothecary, 2021). Products include Kawakawa body oil, balm, and shampoo bars. 

PLATFORM	OUR BRAND: Kaitoke Wilds	COMPETITOR: Aotea Made	COMPETITOR: Frankie Apothecary
FACEBOOK	Profile link Followers: 294	Profile link Followers: 2059	Profile link Followers: 13 981 Uses paid ads on Facebook- see figure 1 below
INSTAGRAM	Profile link Followers: 759 Posts 2-3 weekly	Profile link Followers: 8432 Posts daily	Profile link Followers: 10.7k Posts daily
WEBSITE	www.kaitokewilds.nz	https://aoteamade.co.nz/ Contains a journal blog	https://frankieapothecary.com Contains a journal blog
OTHER		Youtube channel Subscribers: 9 Content: 13 videos Linkedin employees linked to Aotea Made.  Example	Youtube channel Subscribers: 8 Content: 4 videos Linkedin employees linked to Frankie Apothecary. Example

Figure 1. Advertisement for Frankie Apothecary (Facebook, 2021)

REFERENCES

Aotea Made. (20211). Website. Retrieved from https://aoteamade.co.nz/

Facebook. (2021). Frankie Apothecary Advertisement. Retrieved from https://www.facebook.com/

Frankie Apothecary. (2021). Website. Retrieved from https://frankieapothecary.com

Kaitoke Wilds. (2021). Website. Retrieved from www.kaitokewilds.nz

White, C. (2021). What's a competitive analysis & how do you conduct one? Retrieved from https://blog.hubspot.com/marketing/competitive-analysis-kit