A2: Blog 1 - Company Profile

 

References

Kaitoke Wilds. (2021). Shop. Retrieved from https://www.kaitokewilds.nz/shop/balance-facial-oil

 

Awareness

Pain points: 

• Looking for a natural skincare range that is reasonably priced. 

• She is wanting something that is locally/New Zealand made and is environmentally sustainable.

• Interested in supporting small businesses.

Consideration:

Pain points: 

• Looking to buy and order online.

• Looking for a specific product to replace the current product she uses. 

• Looking for the tried and tested product in the range.

• Wanting information on the ingredients and where it is sourced.

• Interested in packaging type and potential refills.

Decision:

Pain points: 

• Wants to have it delivered in a timely fashion.

• Wants a quick and easy to navigate website/buying experience. 

• Wants a range of payment options online.