A2 - Blog 4: Develop Sponsored Posts

The created image, infographic, and video content support the two following marketing objectives for Kaitoke Wilds:

BRAND AWARENESS 1
Through a brand awareness social media campaign, increase the amount of engagement (clicks, likes, or shares) by 30% which is 9 engagements per post based on previous engagement, in a three-week period from July 14th to August 4th.

BRAND AWARENESS  2
Through a brand awareness social media campaign, increase the amount of website traffic by 60 clicks, approximately 15 clicks per week, in a three-week period from July 14th to August 4th.

PROJECTS OVERVIEW (TRELLO):

The following screenshots show the project flow:

IMAGE:

The image appeals to the buyer persona by evoking a connection between wanting to look after your skin and wanting to look after the earth. The use of the beach and plant portrays the grounding, natural essence of the brand. The model used is chosen to fit the age bracket of 25-35. The key feature of the image is the fresh, clean, natural skin that is complemented with the natural environment. The copy written with this image for the sponsored ad will further enhance the message of sustainable, organically plant-derived, locally sourced holistic skincare. 

IMAGE PRODUCTION TIMELINE: 

IMAGE RESOURCE PLAN: 

VIDEO (STORYBOARD):

The video combines the idea of a vlog, behind the scenes, and a demo video. It shares the story of the product, the brand, the process, and the owner behind Kaitoke wilds. All encapsulated in one minute. It gives the buyer persona and insight into how the product is made, the ingredients and packaging, and also how to use it. The video answers a lot of buyer questions whilst sharing the passion of the face behind Kaitoke Wilds.

VIDEO PRODUCTION TIMELINE: 

VIDEO RESOURCE PLAN: 

INFOGRAPHIC:

This infographic aims to inform consumers about the types of botanicals and their benefits used in the Kaitoke Wilds products. It covers common botanicals that would be familiar to the target audience such as Rose and Lavender. It aims to inform but also delight with the beautifully drawn images of each plant. It emphasises the natural and foraged unique selling point of Kaitoke Wilds.

INFOGRAPHIC PRODUCTION TIMELINE: 

INFOGRAPHIC RESOURCE PLAN: 

References:

Kaitoke Wilds. (2021). Instagram posts. Retrieved from https://www.instagram.com/kaitokewilds/

Weisbach, F. (2021). Kaitoke Wilds Website. Retrieved from https://www.kaitokewilds.nz/about