A1- 2. Marketing Objectives

BRAND AWARENESS

Through a brand awareness social media campaign, increase the amount of engagement (clicks, likes, or shares) by 30% which is 9 engagements per post based on previous engagement, in a one-month period from May 1st to May 31st.

BRAND AWARENESS 

Through a brand awareness social media campaign, increase the amount of website traffic by 60 clicks, approximately 15 clicks per week, in a one-month period from May 1st to May 31st.

LEAD GENERATION

Through a lead generation, social media campaign, increase the number of subscribers by 100 people, which is approximately 10% of current social media followers, in a one-month period from May 1st to May 31st.

Figure 1. Product post from Kaitoke Wilds Facebook Page  (Facebook, 2021)

Figure 2. Feedback post from Kaitoke Wilds Facebook Page (Facebook, 2021)

Figure 3. Post from Kaitoke Wilds Instagram (Instagram 2021)

Figure 4. International Women's Day post from Kaitoke Wilds Instagram (Instagram, 2021)

Figure 5: Home page from Kaitoke Wilds Website 

REFERENCES 

Facebook. (2021). Kaitoke Wilds Facebook page. Retrieved from https://www.facebook.com/kaitokewildsnz

Kaitoke Wilds. (2021). Website. Retrieved from www.kaitokewilds.nz

Instagram. (2021). Kaitoke Wilds Instagram profile page. Retrieved from https://www.instagram.com/kaitokewilds/