A1- 4. Curating Content

“Content curation consists of finding material relevant to your audience from a variety of sources and sharing it strategically through your communication channels” (Armitage, 2019). 

Flipboard is a content curation site that allows users to search topics through a hashtag system. Users can like, create and add to a personal collection called a ‘magazine’ and share directly to Twitter or Facebook. It also has an app on Google Play and the Apple app store as well as a Chrome extension that allows users to easily curate content. Users can follow topics, profiles, and magazines of interest. Flipboard is free and recommended for beginners (Armitage, 2019). 

Wakelet is an online site that allows users to “save anything, create stunning collections, and share your story with the world” (Wakelet, 2021). Sign up is free and it prompts users to select interests such as education, business, or personal. From there users can choose their interests which helps push the right content to the ‘community showcase’. The community showcase selects collections that relate to the users' interests. There is a search function to search for a topic or area of interest. Users can create their own collections and share them either privately or publicly. On Wakelet, users can save tweets, images, links, articles, PDF, Google docs, and videos. There is an app and chrome extension available. Users can collaborate and join ‘spaces’. Users can share collections directly to platforms such as Facebook, Teams, Email, and Twitter.

REFERENCES 

Armitage, P. (2021). 13 Content Curation Tools Every Marketer Needs. Retrieved from https://blog.hubspot.com/marketing/content-curation-tools

Wakelet. (2021). Home page on Website. Retrieved from https://wakelet.com/